Commercial strategy · Recommendation v1.0
Price the value.
Meter the infrastructure.
Sell EzeBridge by concurrent support capacity and managed endpoints. Keep direct P2P and ordinary control-plane usage included, give automatic TURN fallback a bounded pooled allowance, and sell forced privacy relay separately.
The pricing principle
Customers pay for operational capacity—not packet volume.
Concurrency and endpoint scale track the value delivered to an IT team. TURN is a variable infrastructure cost and should be protected by allowances, alerts, and relay packs without turning every support session into a confusing metered bill.
01 · Commercial plans
Simple enough to buy. Strong enough to scale.
All figures are proposed USD prices before taxes. Entitlements are pooled at the organization level.
AccessPersonal access
$9/month
Billed annually
- 1 user
- 1 concurrent connection
- 5 owned computers
- Essential remote access controls
TURN fallback included10 GB
Support SoloIndependent support
$29/month
Billed annually
- 3 technician accounts
- 1 concurrent support channel
- 100 managed endpoints
- Unlimited attended support sessions
TURN fallback included25 GB
Recommended core offer
Support TeamGrowing IT teams
$99/month
Billed annually
- 10 technician accounts
- 3 concurrent support channels
- 500 managed endpoints
- Team roles and shared administration
TURN fallback included100 GB
BusinessScaled operations
$299/month
Billed annually
- 30 technician accounts
- 10 concurrent support channels
- 2,000 managed endpoints
- Advanced audit and priority support
TURN fallback included500 GB
Enterprise
From $1,000/month
Custom channels and endpoint pools, contracted identity controls, SLA, dedicated region, BYO relay, or on-premise relay options—subject to release readiness and contract scope.
Annual contract02 · What we charge vs. what Cloudflare charges
Healthy unit economics—even at full allowance consumption.
This table intentionally ignores Cloudflare’s free 1 TB pool and assumes it has already been exhausted. That gives us the conservative marginal cost of every plan.
| Plan | Annual-billed price | Included TURN | Max CF cost | Revenue after TURN | CF share of revenue |
|---|---|---|---|---|---|
| Access | $9 | 10 GB | $0.50 | $8.50 | 5.6% |
| Support Solo | $29 | 25 GB | $1.25 | $27.75 | 4.3% |
| Support Team | $99 | 100 GB | $5.00 | $94.00 | 5.1% |
| Business | $299 | 500 GB | $25.00 | $274.00 | 8.4% |
Revenue after TURN is contribution after relay egress only—not profit. Payment fees, support, control-plane services, taxes, and product development remain outside this comparison.
max(0, total egress GB − 1,000) × $0.05
The free 1 TB applies once to the Cloudflare account, not once per EzeBridge customer.
Treat the free pool as company-level upside so unit economics remain valid as usage scales or vendor terms change.
03 · EzeBridge Private Relay
Forced relay is a paid privacy product.
Automatic TURN fallback protects connectivity. Private Relay forces relay-only ICE policy and prevents silent P2P fallback.
Fail closed · Never expose peer IP by fallback
ViewerEncrypted WebRTC client
DTLS encrypted
Cloudflare TURNRelay metadata, not media contents
DTLS encrypted
HostPeer IP hidden from viewer
Organization-level usage notifications and admin visibility.
Opt into automatic top-ups or enforce a hard monthly relay cap.
Private Relay fails closed when quota or policy prevents a relay path.
Allowance accounting follows Cloudflare egress, including TURN overhead.
04 · Founder scenario model
Change the customer mix. See the relay exposure.
The default case models the proposed first 1,000 commercial organizations at 25% allowance utilization.
05 · Founder decisions requested
Approve the commercial frame—not a premature GA claim.
Approve launch anchors
$9 Access, $29 Solo, $99 Team, and $299 Business on annual billing.
Approve TURN allowances
10 / 25 / 100 / 500 GB pooled monthly, budgeted at full marginal cost.
Approve relay monetization
Private Relay packs at $19 / $79 / $149, with transparent alerts and no silent P2P downgrade.
Approve billing guardrails
Verified 14-day trial, no permanent commercial free plan, and monthly prices approximately 20% higher.
Keep launch gates separate
Pricing approval does not imply production readiness. Physical coverage, recovery, soak, signing, support, and release gates must close independently.
Recommended resolution
Launch around $29 / $99 / $299—and keep expensive privacy traffic visible.
This structure gives small teams an easy entry point, scales revenue with operational value, and keeps relay economics predictable without penalizing healthy P2P sessions.